HPC is a physiotherapy lab focused on helping athletes recover and optimise their performance. They needed a visual identity that was both sporty and rooted in science, reflecting their unique approach to rehabilitation and performance enhancement.
To create a logo and brand design that merges the principles of athletic performance with the precision of science, conveying professionalism while staying dynamic and energetic.
The final identity combines clean, scientific elements with bold, energetic visuals. The logo and colour palette speak to both their medical expertise and their commitment to sports performance. HPC was thrilled with the result, as the new branding effectively communicates their core values and sets them apart in the market.
